DPDP reference

Section 9: Processing of personal data of children

Last checked 6 Nov 2026

Before processing personal data of a child, or of a person with disability who has a lawful guardian, the Data Fiduciary obtains the verifiable consent of the parent or lawful guardian (s.9(1), as reworded by S.O. 5458(E)).

It must not process personal data in a way likely to harm a child's well being (s.9(2)). It must not track or behaviourally monitor children or target advertising at them (s.9(3)). Classes of Data Fiduciaries and purposes prescribed by the Rules are exempt from s.9(1) and s.9(3) (s.9(4)), and the Government may set a higher exemption age for processing it finds verifiably safe (s.9(5)).

Applies to
Every Data Fiduciary that processes personal data of anyone under eighteen, or of a person with disability who has a lawful guardian.
Starts
13 May 2027 (G.S.R. 843(E), item (c)).
Penalty
Up to ₹200 crore (s.33, Schedule item 3).
Source
Digital Personal Data Protection Act, 2023 (22 of 2023), section 9; G.S.R. 843(E), commencement; S.O. 5458(E), Removal of Difficulties Order, 2026

Questions

Can a business show targeted advertising to children?

No. Tracking, behavioural monitoring and targeted advertising directed at children are barred (s.9(3)), subject to the exemptions in Rule 12.

Are schools and hospitals exempt from parental consent?

Only within the conditions in the Fourth Schedule, for example a clinical establishment providing health services to the child to the extent necessary for her health (Rule 12).

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Not legal advice.